Hitachi Essay Example for Free

Hitachi Essay 1. Product line The three main products of every company are1-door, 2-door and 3-door+ refrigerators since all of them produce it. This leads to a tense competition of those items. Most of companies have the high competition in segment of 2-door refrigerators. Moreover, Side by side refrigerators are produced by only Hitachi and Samsung because of negative growth in this segment. 2. Pricing Strategy Hitachi is using â€Å"Premium pricing† that suit to their products. Hitachi would like to make the brand image to show the customers about high quality of their products and gain number 1 value market share. In the other way, Mitsubishi is using competitive price because they would like to reach on the target audiences and remain to be number 1 of market. Toshiba also uses Competitive pricing in order to be competitive with other brands. Samsung is using lower pricing to attract most in the lower to middle incomes segment. 3.Distribution Strategy Every companies use Selective for distribution strategy to sells product to customers. There are two types of distribution channels; Mass merchandized and General electric shop (dealers). The mass merchandized are PowerBuy, Power Mall (Paragon), HomePro, BigC and Tesco Lotus to sell their products to customers. Moreover, every brand also sells their products locally through local dealers. The dealers are in every parts of Thailand. 4. Target Audience All companies have roughly the same primary and secondary target audience which are households and organizations respectively. However, the target audience of each brand is targeted differently based on income level, age and lifestyle. The primary target audiences of Hitachi are middle to upper incomes because Hitachi set price as premium pricing and age of target audience is middle age to adulthood (aged between 35 and 50) because the design is conservative. Mitsubishi produces innovative design for focusing on middle incomes and people of middle age to adulthood (aged between 35 and 50). Samsung focus on lower to middle incomes because they use lower pricing strategy and they use celebrities as the presenters in advertisement to attract those who are interested in the celebrities which is usually people of middle to low income and have younger age (between 25 and 35). Toshiba focus on middle income because they are using competitive pricing. The range of age of target audience of Toshiba is wide because they have conservative design and has just come up with more innovative design in order to attract people of younger age, therefore the age range will be between 25 and 50. Moreover, the companies also focus on the organization in secondary target customers because the companies can get the opportunity to sell the products if the organizations would like to order the large volumes of refrigerators. The organizations can be either government or private sector. Both of target audiences are important for the companies. Customers choose the brand base on their perception, which is along of line of quality, value, and cost. 5. Positioning In the positioning mapping Hitachi is currently in quadrant of having High Price and conservative design. Mitsubishi and Samsung have the high innovative design but Mitsubishi is perceived as high price whereas Samsung is perceived as low price. Toshiba is in conservative design with moderating price in order to be competitive with other brands. 6. Objectives -Marketing Hitachi focuses on gaining more profit to be number 1 of value market share in the refrigerator industry. They can gain more opportunity than other competitors and make the relationship to customers in long-term by service quality. Mitsubishi focuses on remaining the number 1 in market by maintain the existing customers. Samsung focuses on being number 1 of 2-door market share because 2-door market is the largest market share in the industry. To be the number 1 of market share of 2-door refrigerators, the company has the varied models of 2-door refrigerators and made the lower prices. Toshiba focuses on retrieving from the Mega-flood effect in 2011 because the flood was attacked to Toshiba factory and warehouse. It makes the products become shortage in the market. They have to recovery to come back on the market. Promotion Hitachi provides offering premiums to consumers and gaining closer relationship with the people in the long-term. Mitsubishi uses Discount prices to consumers. It makes the customers become confidence to the company and achieve the company’s goal to be remaining number 1 in the market. Samsung has Heavy promotions to consumers, price reduction, premiums and more. The company would like to be the first brand to be the customers’ mind. Toshiba would like to continuous price reduction in order to not promote much like other competitors.

Film Noirs Effect on Modern Cinema Essay -- Movies France Films Essay

Film Noir's Effect on Modern Cinema High heels click on wet pavement, shady detectives stand in the shadows, shots ring out through the cold, dark city night-just another moment in film noir. These seedy, almost underground films are considered to be some of the best and most influential pictures in the history of Hollywood by anyone's standards, most certainly some of the darkest. Even though the glory days of film noir have long passed and given way to big budget productions, their influence and effect on the industry can be felt and seen throughout the movies of today. The term film noir is a French term literally meaning, black cinema. During the second world war occupying Germans would control what pictures the people of France saw, and it was not until after the war that the French got a glimpse of what American cinema had been doing for nearly five years. The first thing they noticed was how dark the films were both literally and figuratively; hence the name 'black cinema' [1]. Critics were shocked to see plot lines focusing on betrayal, murder, and topics thought to be taboo at the time including drug use and rape. These films were indeed revolutionary in their time, pushing the limits of what was thought to be acceptable on a motion picture screen in America during the 1940?s and 1950?s. There will be more detail on the plot lines of film noir, as well as examples. But for now, let us focus on the memorable characters introduced to the viewing public through the dark lens of a noir camera. The most prevalent was often the hard boiled detective or private eye, always a male he was considered to be an anti-hero because he was himself no angel and was often corrupt somehow (the most common example was fall... ... and there. However, it is allowed to come out of the shadows as the classic movies have an enormous following of fans and students wanting to study them and the techniques used to bring them such unique life. No matter what though, these films will never go away so long as there is a wet side street with high heels clicking down it, with the echo of a far off gunshot somewhere in the cold dark night. Works Cited Miklitsch, Robert. ?A Panorama of American Film Noir, 1941-1953?. [Film Quarterly, Berkeley Summer 2004]. http://proquest.umi.com/pqdweb?index=3&did Dirks, Tim. ?The Greatest Films-Film Noir?. http://www.filmsite.org/filmnoir.html No author. ?The Internet Movie Database- The Matlese Falcon/Cape Fear/Double Indemnity http://www.imdb.com Dirks, Tim. ?Review- Blade Runner (1982).? http://www.filmsite.org/blad.html

Weekly Reflection

I was comfortable with this weeks topic. Currently working in a Business Process Outsourcing (BOP) unit, economic cost concepts are part of my daily routine. Applying economic cost concepts is crucial to my Fortune 500 Company and the clients we serve. Forecasting and cost analysis is another vital part of my business for both process Improvement and staffing. Difficult Topics I did not quite get the economic cost concepts relating to equilibrium, but after further discussion with team members the comparison was understandable on how companies apply the demand and pricing of economic concepts In business sessions.Team members provided an explanation of Wall-Mart rollback pricing, and school tax-exempt weekend. This enabled me to grasp the concept. Consequently, In my opinion, applying economic cost concepts In making business decisions Is imperative for an organization within the company. In addition, the following factors are vital in decision-making pertaining to economic cost with in a business profit, capital, pricing, demand, forecasting, and cost analysis. Application In the Workplace As veterans, we can relate to how economic costs affect the military.In particular, deiced cost for active duty, retired, and disabled military members. For example, the military pays Injured members dillydally and medical expenses; however, the pay Is at the present rate of medical expenses but does not take Into account future payments at a higher cost. The military may consider reducing the cost of future pay, the variance Involving dillydally pay, and the member's future earnings. Conclusion In conclusion, Team Bi's discussion of the week two objectives was helpful In understanding the material for the week.The objectives for week two Include Identifying production level to maximize profits, explaining balancing fixed and variable costs, and applying economic cost concepts In making business decisions. By tripping another vital part of my business for both process improve ment and staffing. Companies apply the demand and pricing of economic concepts in business school tax-exempt weekend. This enabled me to grasp the concept. Consequently, in my opinion, applying economic cost concepts in making business decisions is capital, pricing, demand, forecasting, and cost analysis.Application in the Workplace he military pays injured members disability and medical expenses; however, the pay is at the present rate of medical expenses but does not take into account future the variance involving disability pay, and the member's future earnings. In conclusion, Team Bi's discussion of the week two objectives was helpful in understanding the material for the week. The objectives for week two include identifying production level to maximize profits, explaining balancing fixed and variable costs, and applying economic cost concepts in making business decisions.

The Role of Marmelodov in Fyodor Dostoevskys Crime and...

A Taste of Marmeladov In Fyodor Dostoevskys novel, Crime and Punishment, Marmeladov is a minor character whose story is told in only a few short chapters of the first two books, and yet, Marmeladov plays an important role in the novel. Both Marmeladov and Raskolnikov are desperate men trying to function in a bleak world. Both men feel alienated in a world which has no meaning. Despite his miserable existence, Marmeladov hopes to find salvation through his anguish. Marmeladov reflects the themes of guilt and suffering that Raskolnikov later shares. Dostoevsky suggests that suffering is the only path to redemption. Raskolnikov first meets Marmeladov at a dirty tavern. His clothes are ragged and soiled and he has a yellow, even†¦show more content†¦Once considered higher in class, she is now the lowest of the poor. Out of desperation, Katerina forces Sonya to sell her body in order for the family to survive, since Marmeladov does little for support. The three small children of Katerina seem to suffer the worst from Marmeladovs drunkenness as they are all thin as a matchstick (25) and are dressed in rags. They are beaten constantly by Katerina out of frustration of her life with the alcoholic Marmeladov. It seems that everyone touched by Marmeladov ends up worse than they started. Marmeladov commits terrible deeds in order to fulfill his selfish desires which he, himself, does not understand. First he steals the money that he has brought home for Katerina, then he borrows money from his daughter, who has prostituted herself for it. Marmeladov is desperate; however, he cannot help his drinking problem and continues to spend every kopeck on alcohol. He recognizes that he is a swine (15) and a born brute (15) and weeps in despair over his crying children and his furious wife. He truly wants to be a better father but cannot get beyond this depression. Marmeladov feels great amounts of guilt for his drinking, but his meaningless existence depresses him so much that he does nothing. He is more than poor, he is destitute. Marmeladov explains why alcohol consumes his entire life: In poverty